Unveiling the Finest: The Best Designed Websites of 2020

best designed websites 2020
02 January 2024 0 Comments

Title: The Best Designed Websites of 2020: A Showcase of Innovation and Creativity


In the digital age, a well-designed website can make all the difference in capturing attention, engaging users, and leaving a lasting impression. As we bid farewell to 2020, let’s take a moment to appreciate the outstanding websites that stood out for their exceptional design aesthetics, user experience, and innovative approaches. Here are some of the best designed websites that made a significant impact in 20

1. Stripe (stripe.com):

Stripe’s website exemplifies simplicity and elegance. With its clean layout, intuitive navigation, and subtle animations, Stripe successfully conveys its brand message while providing an effortless user experience. The clever use of white space and strategic placement of visuals create a visually appealing design that is both modern and professional.

Dropbox (dropbox.com):

Dropbox’s website showcases a perfect blend of functionality and creativity. The use of vibrant colors combined with bold typography creates an energetic yet approachable atmosphere. The seamless integration of illustrations and real-life imagery adds depth to the user experience while effectively communicating Dropbox’s core features.

Mailchimp (mailchimp.com):

Mailchimp’s website is a visual delight that captures attention from the moment you land on their homepage. With its playful illustrations, dynamic animations, and vibrant color palette, Mailchimp brings its brand personality to life while maintaining a user-friendly interface. The consistent use of whimsical elements throughout the site creates an engaging experience that leaves a lasting impression.

Airbnb (airbnb.com):

Airbnb’s website is an excellent example of how design can evoke emotions and inspire wanderlust. Through stunning imagery, immersive videos, and thoughtful storytelling elements, Airbnb takes users on a journey before they even book their accommodation. The intuitive search functionality combined with visually appealing layouts makes browsing through listings an enjoyable experience.

Squarespace (squarespace.com):

Squarespace’s website demonstrates the power of simplicity and versatility in design. The clean and minimalist interface allows users to focus on the content while providing an intuitive platform for website creation. With its well-organized templates, easy-to-use customization tools, and seamless user experience, Squarespace empowers individuals and businesses to bring their visions to life.


The best designed websites of 2020 have set a new standard for creativity, innovation, and user experience. From the clean and elegant designs of Stripe and Dropbox to the vibrant and immersive experiences offered by Mailchimp, Airbnb, and Squarespace, these websites have left a lasting impression on visitors. As we step into a new year, it is exciting to anticipate the next wave of innovative designs that will continue to push boundaries and inspire us all.


9 Essential Tips for Best Designed Websites in 2020

  1. Utilize Responsive Design
  2. Keep it Simple
  3. Focus on Usability
  4. Use High Quality Images
  5. Incorporate White Space
  6. Incorporate Animation & Video Content
  7. Include Easy To Find Call-To-Action Buttons
  8. Pay Attention To Your Typography & Color Scheme
  9. Optimize For Search Engines (SEO)

Utilize Responsive Design

Title: The Key to Success: Utilize Responsive Design for Best Designed Websites in 2020


In the ever-evolving digital landscape, responsive design has become an essential element for creating the best designed websites. With the increasing use of mobile devices and varying screen sizes, it is crucial to ensure that websites adapt seamlessly to different platforms. In 2020, websites that embraced responsive design stood out from the crowd by delivering exceptional user experiences across all devices.

What is Responsive Design?

Responsive design is a web development approach that enables websites to automatically adjust their layout and content based on the device being used. Whether it’s a desktop computer, tablet, or smartphone, responsive design ensures that users can navigate and interact with a website effortlessly.

Improved User Experience:

One of the primary reasons why responsive design is vital for best designed websites in 2020 is its ability to enhance user experience. By optimizing content and layout for different screen sizes, visitors can easily consume information without having to zoom in or scroll excessively. Responsive design ensures that buttons, menus, and other interactive elements are easily accessible, leading to higher engagement and longer browsing sessions.

Boost in Mobile Traffic:

The rise of mobile usage cannot be ignored. Mobile devices have become the primary means of accessing the internet for many users worldwide. Websites that prioritize responsive design cater to this growing audience by providing seamless experiences across various mobile devices. This results in increased mobile traffic and improved search engine rankings as search engines prioritize mobile-friendly websites.

Consistency in Branding:

A well-designed website reflects a brand’s identity consistently across all devices. With responsive design, businesses can maintain a cohesive brand image regardless of the screen size or platform used by their audience. By ensuring consistent branding elements such as logos, color schemes, fonts, and imagery adapt seamlessly across devices, companies can build trust and recognition among their target audience.

Future-Proofing Your Website:

Responsive design is not just a trend; it’s a necessity for the future. As technology continues to evolve, new devices with varying screen sizes and resolutions will emerge. By implementing responsive design principles, websites can future-proof themselves, adapting to new technologies and ensuring compatibility with upcoming devices. This flexibility saves businesses from costly redesigns and ensures their websites remain accessible to users regardless of the device they choose.


In the realm of best designed websites in 2020 and beyond, responsive design is a fundamental aspect that cannot be overlooked. Its ability to enhance user experience, accommodate mobile traffic, maintain consistent branding, and future-proof websites makes it an invaluable tool for designers and businesses alike. By embracing responsive design principles, websites can deliver exceptional experiences across all devices and stay ahead in the ever-evolving digital landscape.

Keep it Simple

In the fast-paced digital world, simplicity is often the key to creating a memorable and effective website design. In 2020, one of the standout tips for designing a successful website was to keep it simple. Here’s why simplicity matters when it comes to website design.

First and foremost, simplicity enhances user experience. When visitors land on a website, they want to find what they’re looking for quickly and easily. A cluttered and complicated design can overwhelm users, leading to frustration and a high bounce rate. By keeping your website design simple, with clean layouts, intuitive navigation, and clear messaging, you create a seamless and enjoyable user experience.

Simplicity also helps to communicate your brand message effectively. When you strip away unnecessary elements and focus on the core aspects of your brand identity, you create a strong visual impact. A simple design allows your brand personality to shine through without distractions or confusion.

Moreover, a clean and minimalist design can improve website loading times. With attention spans getting shorter by the day, users expect websites to load quickly. By minimizing unnecessary elements like excessive images or complex animations, you can optimize your site’s performance and provide a smooth browsing experience.

Additionally, simplicity helps with mobile responsiveness. As more people access the internet through mobile devices, it’s crucial for websites to be mobile-friendly. Simple designs are easier to adapt to different screen sizes and resolutions while maintaining consistent usability across devices.

Lastly, simplicity fosters better readability and accessibility. Clear typography, ample white space, and well-organized content make it easier for visitors to read and digest information on your website. This is especially important for users with visual impairments or those who rely on assistive technologies.

In conclusion, keeping it simple was one of the top tips for designing exceptional websites in 2020. By embracing simplicity in your website design – from layout to navigation to content presentation – you can enhance user experience, effectively communicate your brand message, improve loading times, ensure mobile responsiveness, and prioritize readability and accessibility. So, let simplicity be your guiding principle as you create a website that captivates and engages your audience.

Focus on Usability

Title: The Key to Exceptional Website Design in 2020: Focus on Usability


In the ever-evolving world of web design, one principle remains constant: usability. While aesthetics and visual appeal play a crucial role, the usability of a website is what truly defines its success. In 2020, the best designed websites prioritized user experience, ensuring that visitors could easily navigate, engage, and find what they were looking for. Let’s explore why focusing on usability was a winning strategy for these websites.

Usability Enhances User Experience:

A well-designed website should be intuitive and effortless to use. By placing emphasis on usability, designers create an experience that is seamless and enjoyable for visitors. Clear navigation menus, logical information architecture, and intuitive user interfaces all contribute to a positive user experience. Websites that prioritize usability reduce frustration and encourage longer engagement.

Simplifying Complex Processes:

Many websites provide services or products that involve complex processes or multiple steps. The best designed websites of 2020 understood the importance of simplifying these processes for users. By breaking down complex tasks into manageable steps and providing clear instructions along the way, these websites ensured that users could effortlessly complete their objectives without feeling overwhelmed.

Responsive Design for All Devices:

With the increasing use of mobile devices, responsive design has become paramount. The best designed websites in 2020 focused on creating responsive layouts that adapt seamlessly to different screen sizes and resolutions. This approach ensures that users have a consistent experience regardless of the device they are using. Mobile-friendly designs not only enhance usability but also improve search engine rankings.

Optimizing Page Loading Speeds:

In today’s fast-paced digital landscape, users expect instant gratification. Slow-loading websites can lead to frustration and high bounce rates. To combat this issue, top designers prioritized optimizing page loading speeds in 2020. By employing techniques such as image optimization, caching strategies, and efficient coding practices, these websites delivered a fast and responsive experience that kept users engaged.

Continuous Testing and Iteration:

The best designed websites of 2020 didn’t stop at the initial design phase. They understood the importance of continuous testing and iteration to refine the user experience. Through user feedback, analytics data, and A/B testing, these websites identified areas for improvement and made necessary adjustments to enhance usability further. This commitment to ongoing refinement ensured that the user experience remained exceptional over time.


In 2020, the best designed websites recognized that usability is the foundation of a successful digital presence. By prioritizing intuitive navigation, simplifying complex processes, embracing responsive design, optimizing page loading speeds, and committing to continuous testing and iteration, these websites elevated the user experience to new heights. As we move forward into an increasingly digital world, focusing on usability will continue to be a key strategy for creating exceptional website designs that captivate users and drive success.

Use High Quality Images

In the ever-evolving world of web design, one thing remains constant: the power of high-quality images. In 2020, websites that made a lasting impact understood the significance of using visually stunning and engaging imagery.

When it comes to web design, images play a crucial role in capturing attention and conveying messages effectively. Here’s why using high-quality images is a tip worth embracing for creating the best designed websites of 2020.

First impressions matter, and nothing grabs attention quite like a striking image. High-quality images have the power to instantly captivate visitors and draw them into your website’s content. Whether it’s a breathtaking landscape, an enticing product shot, or an expressive portrait, impactful visuals leave a lasting impression and encourage users to explore further.

In addition to aesthetics, high-quality images also contribute to user experience. Fast-loading websites are essential in today’s fast-paced digital world. By optimizing your images without compromising quality, you can ensure that your website loads quickly and smoothly across different devices. This enhances user experience by reducing bounce rates and keeping visitors engaged.

Moreover, high-quality images can effectively communicate your brand’s message and values. Thoughtfully selected visuals that align with your brand identity create a cohesive and memorable experience for users. Whether it’s conveying professionalism through crisp product photography or evoking emotions through lifestyle imagery, using high-quality visuals helps establish credibility and connect with your target audience.

When incorporating high-quality images into web design, it is essential to optimize them for web usage without sacrificing resolution or clarity. Compressing image files while maintaining their quality can be achieved through various tools and techniques available online.

In conclusion, the use of high-quality images is a valuable tip for creating the best designed websites in 2020. By harnessing the power of visually stunning imagery, you can capture attention, enhance user experience, convey your brand message effectively, and create a memorable online presence that leaves a lasting impact on your visitors.

Incorporate White Space

Incorporating White Space: A Key Element in the Best Designed Websites of 2020

When it comes to website design, one of the most important elements that can significantly enhance the overall user experience is the strategic use of white space. In 2020, many of the best designed websites embraced this concept, showcasing its power in creating visually appealing and user-friendly interfaces.

White space, also known as negative space, refers to the empty areas between elements on a webpage. It doesn’t necessarily have to be white; it can be any color or even a background image. Incorporating white space effectively involves purposefully leaving areas uncluttered and allowing content and design elements to breathe.

Here are a few reasons why incorporating white space has become a prominent trend in website design:

Visual Clarity: By giving elements room to breathe, white space helps create a sense of visual clarity. It allows users to focus on essential information without feeling overwhelmed by excessive content or cluttered layouts. The use of ample white space enhances readability and ensures that key messages and calls-to-action stand out.

Improved Readability: White space plays a vital role in enhancing readability by providing comfortable spacing between lines of text and paragraphs. It allows readers’ eyes to navigate smoothly through the content, making it easier to consume information without feeling cramped or fatigued.

Enhanced User Experience: Incorporating white space contributes to a positive user experience by reducing cognitive load and improving comprehension. When users are presented with well-organized content and clear visual hierarchy, they can quickly find what they’re looking for, leading to increased engagement and satisfaction.

Emphasis on Key Elements: White space can be strategically used to draw attention to specific elements or calls-to-action on a webpage. By isolating important content with ample surrounding white space, designers can guide users’ focus towards desired actions or key messages, increasing conversion rates and overall effectiveness.

Aesthetic Appeal: White space can contribute to the overall aesthetic appeal of a website. It creates a sense of elegance, simplicity, and modernity. When used thoughtfully, white space can evoke a feeling of sophistication and professionalism, enhancing the brand image and leaving a positive impression on visitors.

In conclusion, incorporating white space has been a key element in the best designed websites of 2020. By utilizing this design principle effectively, designers can create visually appealing interfaces that enhance readability, improve user experience, emphasize important elements, and elevate the overall aesthetic appeal. As we move forward into 2021 and beyond, incorporating white space will continue to be an essential aspect of creating exceptional web designs that captivate and engage users.

Incorporate Animation & Video Content

Incorporate Animation & Video Content: Elevating Website Design in 2020

In the ever-evolving world of web design, incorporating animation and video content has emerged as a powerful tool to captivate visitors and enhance user experience. In 2020, this trend reached new heights as designers embraced the potential of movement, interactivity, and storytelling to create visually stunning and engaging websites.

Animation, whether subtle or bold, adds depth and dynamism to a website. From microinteractions that respond to user actions to full-screen animations that guide visitors through a narrative, animation breathes life into static web pages. It can be used to highlight key features, convey brand personality, or simply delight users with unexpected surprises.

Video content has also become an integral part of modern web design. With faster internet speeds and improved video playback capabilities on various devices, integrating videos seamlessly into websites is now easier than ever. Videos can be used as captivating backgrounds, product demonstrations, testimonials, or even as standalone storytelling elements.

One of the key advantages of incorporating animation and video content is their ability to communicate information quickly and effectively. Instead of relying solely on text or static images, animations and videos can convey complex concepts in a concise and engaging manner. This not only enhances user comprehension but also leaves a lasting impact.

Furthermore, animation and video content help create immersive experiences that keep visitors engaged for longer periods. By triggering emotions and evoking curiosity through dynamic visuals, websites can leave a memorable impression on users. This increased engagement often leads to higher conversion rates and improved brand recognition.

However, it’s important to strike a balance when incorporating animation and video content into website design. Overusing these elements can result in slow loading times or distract users from the main purpose of the site. Thoughtful integration is key – animations should enhance usability rather than hinder it.

In conclusion, incorporating animation and video content has been one of the defining trends in website design in 2020. From subtle animations that add polish to full-screen videos that immerse visitors in a brand’s story, these elements have transformed static websites into interactive experiences. By leveraging the power of movement and storytelling, designers have successfully elevated user engagement and created memorable online journeys. As we look ahead, it’s exciting to anticipate how animation and video will continue to shape the future of web design.

Include Easy To Find Call-To-Action Buttons

Title: Enhancing User Experience: The Power of Easy-to-Find Call-to-Action Buttons in Web Design


In the realm of web design, creating a visually stunning and user-friendly website is crucial. One element that plays a significant role in guiding users towards desired actions is the call-to-action (CTA) button. In 2020, websites that effectively incorporated easy-to-find CTAs experienced higher user engagement and conversion rates. Let’s explore why including prominent and accessible CTAs can greatly enhance the overall user experience.

Engaging Users with Clear Intent:

Call-to-action buttons serve as signposts, directing users towards specific actions such as making a purchase, subscribing to a newsletter, or signing up for a service. By placing these buttons prominently and making them easily visible, web designers help users understand the intended path and encourage them to take action. A clear and concise CTA text further enhances user understanding, leaving no room for confusion or hesitation.

Improving Navigation and User Flow:

Well-designed CTAs act as navigational aids within a website’s layout, enabling users to effortlessly move through different sections or complete desired tasks. Placing CTAs strategically throughout the website ensures that users can easily find them regardless of their location on the page. This streamlined navigation eliminates frustration and encourages users to explore further or convert into customers.

Enhancing Visual Hierarchy:

Easy-to-find CTAs contribute to establishing an effective visual hierarchy within a website’s design. By utilizing contrasting colors, distinctive shapes, or bold typography for CTAs, designers draw attention to these elements naturally. This visual emphasis guides users’ focus towards important actions while maintaining a harmonious balance with other design elements.

Optimizing Mobile Responsiveness:

With the increasing prevalence of mobile browsing, it is essential to ensure that call-to-action buttons are optimized for smaller screens. Responsive design techniques allow CTAs to adapt seamlessly across various devices without compromising visibility or functionality. By making CTAs easily accessible on mobile devices, designers enhance the user experience and increase the likelihood of conversions.


In the fast-paced digital landscape, web designers must prioritize user experience to create successful websites. Including easy-to-find call-to-action buttons is a crucial aspect of this endeavor. By strategically placing CTAs throughout the website, optimizing their visibility and functionality across devices, and ensuring clear intent through concise text, designers can guide users towards desired actions. In doing so, they enhance engagement, improve conversion rates, and ultimately create a positive user experience that leaves a lasting impact.

Pay Attention To Your Typography & Color Scheme

When it comes to creating a visually stunning and impactful website, paying attention to typography and color scheme is crucial. In 2020, many of the best designed websites stood out for their thoughtful use of typography and carefully curated color palettes.

Typography plays a vital role in conveying your brand’s personality and establishing a visual hierarchy on your website. The choice of fonts can evoke different emotions and set the tone for your content. Whether you opt for sleek and modern sans-serif fonts or elegant and sophisticated serif fonts, consistency is key. Using a limited number of fonts throughout your website maintains a cohesive look and enhances readability.

Additionally, consider the size, spacing, and formatting of your text. A well-balanced combination of font sizes helps guide users’ attention to important information while maintaining readability across different devices. Ample line spacing ensures that text is easy to read, especially on mobile screens. Utilizing formatting options such as bold, italics, or underline can add emphasis to key points or create visual interest within your content.

Equally important is the color scheme you choose for your website. Colors have the power to evoke emotions, convey meaning, and establish brand identity. In 2020, we witnessed websites using bold and vibrant color palettes that captured attention instantly. However, it’s essential to strike a balance between eye-catching colors and user-friendliness.

Consider using contrasting colors for text and background elements to ensure readability. High contrast helps users easily distinguish between different sections of your website while enhancing accessibility for individuals with visual impairments. Additionally, choose colors that align with your brand’s personality and values. A well-thought-out color scheme can enhance user engagement by creating an aesthetically pleasing experience that resonates with visitors.

In conclusion, paying attention to typography and color scheme is crucial when designing a website that leaves a lasting impression on users in 2020 (and beyond). Thoughtful font choices, proper formatting, and a well-curated color palette can elevate your website’s visual appeal, enhance user experience, and effectively communicate your brand’s message. So, take the time to carefully select fonts and colors that align with your brand identity and create a visually stunning website that captivates your audience.

Optimize For Search Engines (SEO)

Title: Optimizing Website Design for Search Engines (SEO) in 2020: A Key to Online Success


In the fast-paced digital landscape, having a visually appealing and user-friendly website is just one piece of the puzzle. To truly succeed online, businesses must also focus on optimizing their website design for search engines. Search Engine Optimization (SEO) plays a crucial role in driving organic traffic, improving visibility, and ultimately boosting conversions. Let’s explore the importance of optimizing website design for SEO in 2020.

Enhanced User Experience:

Optimizing your website design for SEO goes hand in hand with enhancing the user experience. By implementing SEO best practices such as fast loading times, mobile responsiveness, intuitive navigation, and easy-to-read content, you create a seamless browsing experience for both users and search engine crawlers. A well-structured and user-friendly website not only encourages visitors to stay longer but also increases the chances of them converting into customers or subscribers.

Improved Visibility:

In a sea of websites competing for attention, visibility is paramount. Optimizing your website design with SEO techniques helps search engines understand your content better and rank it higher in relevant search results. By conducting thorough keyword research and strategically incorporating target keywords into your website’s meta tags, headings, URLs, and content, you increase the likelihood of appearing in front of potential customers who are actively searching for products or services like yours.

Increased Organic Traffic:

Organic traffic refers to visitors who find your website through unpaid search engine results. By optimizing your website design for SEO, you can attract more organic traffic from users who are genuinely interested in what you have to offer. When search engines recognize that your site is relevant and valuable to users’ queries, they are more likely to display it prominently on their results pages. This increased visibility leads to higher click-through rates and ultimately drives more qualified traffic to your site.

Competitive Edge:

In today’s competitive online landscape, businesses can’t afford to overlook SEO optimization. By implementing SEO strategies in your website design, you gain a competitive edge over competitors who neglect this crucial aspect. A well-optimized website not only improves your chances of ranking higher in search results but also enhances your overall online presence, brand credibility, and authority within your industry.

Continuous Growth:

SEO optimization is an ongoing process that requires regular monitoring and adjustments. As search engine algorithms evolve and user behaviors change, it’s essential to stay up-to-date with the latest SEO trends and adapt your website design accordingly. By continuously optimizing and improving your site’s SEO factors, you can ensure steady growth in organic traffic, visibility, and conversions.


In the digital age, optimizing website design for search engines is no longer optional; it’s a necessity for online success. By prioritizing SEO techniques in your website’s design process, you enhance the user experience, improve visibility, attract organic traffic, gain a competitive edge, and ensure continuous growth. Embrace the power of SEO optimization in 2020 and beyond to maximize the potential of your website and achieve long-term success in the online realm.

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