Unveiling the Exquisite: The Best Designed Websites of 2021

best designed websites 2021
03 January 2024 0 Comments

Title: The Best Designed Websites of 2021: Inspiring Creativity and Innovation


In the fast-paced digital world, where first impressions matter more than ever, a well-designed website can make all the difference. The best websites captivate visitors with their stunning visuals, intuitive user experience, and seamless functionality. As we step into 2021, let’s explore some of the most outstanding examples of web design that have set new standards for creativity and innovation.

Apple (www.apple.com):

Known for its sleek and minimalist aesthetics, Apple’s website continues to impress with its clean design and seamless user experience. The use of high-quality visuals, simple typography, and strategic placement of product information creates an immersive browsing experience that reflects the brand’s commitment to elegance and simplicity.

Stripe (www.stripe.com):

Stripe’s website stands out for its clever use of color gradients and bold typography. The seamless navigation guides users effortlessly through the site, while visually engaging illustrations provide a modern touch. With concise messaging and a focus on clarity, Stripe effectively communicates complex financial concepts in an approachable manner.

Dropbox (www.dropbox.com):

Dropbox’s website embraces a vibrant color palette combined with playful illustrations to create an inviting atmosphere. The site effectively showcases its features through interactive elements while maintaining a clean layout that keeps users engaged. Additionally, clear calls-to-action make it easy for visitors to sign up or explore further.

Airbnb (www.airbnb.com):

Airbnb sets itself apart with its visually stunning imagery that evokes wanderlust and adventure. The website utilizes immersive videos and captivating photography to transport visitors into unique travel experiences worldwide. With intuitive search functionality and personalized recommendations, Airbnb ensures a seamless user journey from start to finish.

Slack (www.slack.com):

Slack’s website exemplifies simplicity at its finest. With a clean layout, well-organized content blocks, and consistent use of color, Slack conveys its messaging effectively. The website’s user-friendly interface guides visitors through its features, highlighting the platform’s collaborative nature and fostering a sense of community.


The best designed websites of 2021 showcase the power of creativity and innovation in web design. These exemplary sites prioritize user experience, captivating visuals, and seamless functionality to leave a lasting impression on visitors. By pushing boundaries and embracing new design trends, these websites set the standard for excellence in the digital landscape. As we continue to evolve in the digital age, these websites serve as an inspiration for designers and businesses alike to create memorable online experiences that engage and delight users.


8 Essential Tips for Designing the Best Websites in 2021

  1. Keep it simple
  2. Use whitespace
  3. Focus on typography
  4. Optimize for mobile devices
  5. Include high-quality visuals
  6. Incorporate animation
  7. Utilize storytelling techniques
  8. Create clear navigation

Keep it simple

In the ever-evolving world of web design, one tip that remains constant is to keep it simple. In 2021, simplicity continues to be a key element in creating the best designed websites.

A simple design allows for easy navigation and enhances the overall user experience. By eliminating clutter and unnecessary elements, visitors can focus on the most important aspects of the website. Clear and concise messaging helps users quickly understand what the website is about and what it has to offer.

A minimalist approach to design not only creates a visually appealing website but also improves loading times, making it more user-friendly. With attention spans getting shorter, simplicity ensures that information is easily digestible and accessible.

Keeping it simple doesn’t mean sacrificing creativity or personality. By strategically using whitespace, typography, and color schemes, designers can create a visually striking website that stands out from the crowd. The key is to strike a balance between aesthetics and functionality.

Simplicity also extends to mobile responsiveness. With an increasing number of users accessing websites on their smartphones and tablets, it’s crucial to ensure that the website adapts seamlessly across different devices. A clean and uncluttered mobile interface enhances usability and provides a consistent experience for all users.

Ultimately, simplicity in web design allows for better communication with visitors. It enables them to find what they are looking for quickly while enjoying a visually pleasing experience. By focusing on simplicity as a guiding principle in 2021, web designers can create websites that are both aesthetically pleasing and highly functional, leaving a lasting impression on visitors.

Use whitespace

Title: The Power of Whitespace in Web Design: Best Designed Websites of 2021


In the world of web design, one principle that has stood the test of time is the effective use of whitespace. Also known as negative space, whitespace refers to the empty areas between elements on a webpage. While it may seem counterintuitive, incorporating whitespace into website design can greatly enhance user experience and create a visually appealing interface. As we delve into the best designed websites of 2021, it becomes evident that mastering the art of whitespace can elevate a website’s overall aesthetics and functionality.

Whitespace Enhances Visual Hierarchy:

One notable advantage of utilizing whitespace is its ability to establish visual hierarchy. By strategically placing empty spaces around key elements such as headlines, images, and call-to-action buttons, designers can guide users’ attention and emphasize important content. This technique not only improves readability but also helps users navigate through the website effortlessly.

Simplicity and Clarity:

The best designed websites of 2021 have embraced simplicity as a core principle, and whitespace plays a significant role in achieving this aesthetic. By giving elements room to breathe, designers can declutter the interface and create a clean and organized look. This simplicity enhances clarity by reducing visual noise and allowing users to focus on essential information or visuals.

Improved User Experience:

Whitespace contributes to an improved user experience by providing breathing space for content consumption. It prevents overcrowding and allows users to digest information more easily. Additionally, ample spacing between interactive elements reduces the likelihood of accidental clicks or taps, enhancing usability on both desktop and mobile devices.

Enhanced Branding:

Whitespace also plays a crucial role in enhancing branding efforts. By incorporating ample spacing around logos or brand elements, designers can create an aura of elegance and sophistication. Whitespace allows brands to communicate their identity effectively while maintaining a sense of professionalism.

Inspiring Examples:

Several websites in 2021 have effectively utilized whitespace to create stunning visual experiences. For instance, Apple’s website masterfully employs whitespace to highlight its products and convey a sense of simplicity and elegance. Dropbox’s website utilizes whitespace to maintain a clean and organized layout, allowing users to focus on its core features. These examples demonstrate how whitespace can elevate the overall design and user experience.


Whitespace is a powerful tool in web design that should not be underestimated. When used effectively, it enhances visual hierarchy, promotes simplicity and clarity, improves user experience, and strengthens branding efforts. As we explore the best designed websites of 2021, it becomes evident that incorporating whitespace into the design process can elevate a website’s aesthetics and functionality. By embracing this principle, designers can create visually appealing interfaces that engage users and leave a lasting impression.

Focus on typography

When it comes to creating visually appealing and engaging websites, one crucial aspect that often gets overlooked is typography. However, in 2021, the importance of typography in web design cannot be overstated. It has the power to enhance the overall aesthetics, improve readability, and convey a brand’s personality effectively.

The right choice of fonts can significantly impact how users perceive a website. In recent years, we have seen a shift towards bold and expressive typography that grabs attention and adds character to the design. Designers are experimenting with unique font combinations, custom typefaces, and creative lettering styles to create memorable experiences.

One key trend in typography for 2021 is the use of oversized headlines or hero text. By making headlines larger and bolder, designers can instantly capture visitors’ attention and convey a strong message. This technique not only creates visual impact but also enhances readability on various devices.

Another important consideration is responsive typography. With the increasing use of mobile devices for browsing, it is crucial to ensure that fonts are legible across different screen sizes. Responsive typography involves using appropriate font sizes and line heights that adapt seamlessly to different devices without compromising readability.

Furthermore, designers are exploring variable fonts as a means of enhancing typographic flexibility. Variable fonts allow for dynamic adjustments in weight, width, slant, and other attributes within a single font file. This versatility enables designers to create unique typographic experiences that adapt to different contexts while reducing page load times.

Lastly, accessibility should always be a priority when choosing typography for a website. Ensuring sufficient contrast between text and background colors helps users with visual impairments read content easily. Additionally, providing options for users to adjust font sizes improves inclusivity and user experience.

In conclusion, focusing on typography is an essential tip for creating the best designed websites in 2021. By carefully selecting fonts that align with your brand’s identity and purposefully using them throughout your website’s layout, you can enhance the overall visual appeal and user experience. Typography has the power to evoke emotions, convey information effectively, and leave a lasting impression on visitors. So, don’t underestimate the impact of typography in your web design endeavors.

Optimize for mobile devices

Title: Optimizing for Mobile Devices: A Crucial Element of Best Designed Websites in 2021


In today’s smartphone-dominated world, optimizing websites for mobile devices is no longer a luxury but a necessity. With a significant portion of internet users accessing the web through their phones, ensuring that your website is mobile-friendly is essential for delivering an exceptional user experience. Let’s explore why optimizing for mobile devices is a crucial element of best designed websites in 2021.

User Experience on the Go:

Mobile optimization focuses on creating a seamless and enjoyable browsing experience for users accessing your website from their smartphones or tablets. It involves adapting the design, layout, and functionality to fit smaller screens, touch interactions, and varying connection speeds. By prioritizing mobile responsiveness, you ensure that visitors can easily navigate your site, read content without zooming in, and interact with elements effortlessly.

Improved Organic Rankings:

Search engines like Google have made mobile-friendliness a ranking factor. Websites that are not optimized for mobile devices may experience lower visibility in search results. By optimizing your site for mobile devices, you increase the chances of ranking higher in search engine results pages (SERPs), driving more organic traffic to your website.

Faster Load Times:

Mobile users expect fast-loading websites. Optimizing your site for mobile devices involves minimizing file sizes, compressing images, and leveraging browser caching techniques to enhance loading speeds. A fast-loading website not only improves user experience but also reduces bounce rates and increases engagement.

Enhanced Conversion Rates:

A well-optimized mobile website can significantly impact conversion rates. When visitors find it easy to navigate and interact with your site on their smartphones or tablets, they are more likely to engage with your content, make purchases, or complete desired actions such as filling out forms or subscribing to newsletters. By providing a seamless user experience across all devices, you maximize the potential for conversions.

Staying Ahead of Competition:

In an increasingly mobile-centric world, businesses that prioritize mobile optimization gain a competitive edge. By offering a superior mobile experience, you differentiate yourself from competitors who may not have invested in mobile-friendly design. As users increasingly rely on their smartphones for online activities, your website’s ability to cater to their needs on the go becomes a crucial factor in attracting and retaining customers.


Optimizing your website for mobile devices is no longer optional—it is an essential aspect of best designed websites in 2021. By prioritizing mobile responsiveness, you enhance user experience, improve organic rankings, increase conversion rates, and stay ahead of the competition. Make sure your website is accessible and enjoyable for users accessing it from their smartphones or tablets. Embrace the mobile revolution and unlock the full potential of your online presence.

Include high-quality visuals

When it comes to creating the best designed websites in 2021, one essential tip stands out: including high-quality visuals. In today’s visually-driven online landscape, captivating imagery has the power to engage visitors and leave a lasting impression.

High-quality visuals have the ability to convey emotions, tell stories, and communicate brand messages effectively. Whether it’s through stunning photography, striking illustrations, or engaging videos, incorporating visually appealing elements can elevate a website’s overall design and user experience.

First and foremost, high-quality visuals grab attention. They immediately draw visitors in and create a positive first impression. By using compelling images that resonate with the target audience, a website can establish an emotional connection and build trust with its users.

Furthermore, high-quality visuals enhance the storytelling aspect of a website. They can help communicate complex ideas or showcase products in an engaging and memorable way. By carefully selecting visuals that align with the brand’s narrative and values, a website can effectively convey its message while capturing the interest of visitors.

In addition to aesthetics, high-quality visuals also contribute to usability. Clear and well-composed images can guide users through the website’s content and improve overall navigation. Visual cues such as icons or infographics can assist users in understanding complex concepts quickly.

However, it is important to strike a balance between visual appeal and performance optimization. Large image files may slow down page load times, negatively impacting user experience. Therefore, optimizing images for web use is crucial to maintain both quality and speed.

In conclusion, incorporating high-quality visuals is an essential tip for creating the best designed websites in 2021. By leveraging captivating imagery that aligns with brand messaging and resonates with users, websites can create immersive experiences that leave a lasting impact. Remember to optimize images for web use to ensure optimal performance without compromising quality. With this tip in mind, you can elevate your website design and captivate your audience like never before.

Incorporate animation

Incorporate Animation: Breathing Life into Web Design in 2021

In the ever-evolving world of web design, staying ahead of the curve is essential. One trend that has gained significant momentum in 2021 is the incorporation of animation. By adding movement and interactivity to websites, designers are able to create immersive experiences that captivate visitors and enhance user engagement.

Animation offers a dynamic and visually appealing way to communicate information, tell stories, and guide users through a website. From subtle hover effects to full-screen animations, there are various ways to incorporate this technique effectively.

One popular approach is micro-animations, which involve small, subtle movements that provide feedback or draw attention to specific elements on a webpage. For example, a button changing color when hovered over or an icon bouncing gently upon interaction can add a touch of delight and interactivity.

Another way animation can be utilized is through scroll-triggered effects. As users scroll down a page, elements can smoothly fade in or slide into view, creating a sense of progression and enhancing the storytelling aspect of the website. This technique can be particularly effective for showcasing products or presenting information in a visually engaging manner.

Additionally, animated backgrounds have become increasingly popular as they bring life and movement to the overall design aesthetic. From abstract patterns to mesmerizing gradients or even video backgrounds, these animations create an immersive visual experience that captures visitors’ attention from the moment they land on the site.

However, it’s important to strike a balance when incorporating animation into web design. Overusing or implementing animations without purpose can lead to distraction and slow down website performance. It’s crucial to ensure that animations serve a functional purpose and enhance the user experience rather than being purely decorative.

In conclusion, incorporating animation into web design in 2021 offers exciting opportunities for designers to create visually stunning and engaging websites. By leveraging micro-animations, scroll-triggered effects, or animated backgrounds strategically, designers can breathe life into their designs and captivate users. The key lies in finding the right balance between functionality, aesthetics, and performance to ensure a seamless and delightful user experience. So, embrace the power of animation and elevate your web design to new heights in 2021.

Utilize storytelling techniques

Title: Utilize Storytelling Techniques: Elevating Web Design in 2021


In the ever-evolving world of web design, utilizing storytelling techniques has emerged as a powerful tool to engage visitors and create memorable online experiences. By weaving narratives into the design process, websites can captivate users, evoke emotions, and leave a lasting impression. In 2021, harnessing the power of storytelling is key to creating the best designed websites.

Storytelling through Visuals:

Visual storytelling has become increasingly popular in web design. By incorporating compelling imagery, videos, and animations, websites can transport visitors into immersive narratives that resonate with their brand or message. Thoughtfully chosen visuals can evoke emotions, establish a connection with users, and convey complex ideas in an engaging way.

Narrative-driven User Journeys:

Crafting a narrative-driven user journey is essential for creating an impactful website experience. Websites that guide users through a well-structured storyline not only enhance engagement but also make information more digestible. By strategically placing content blocks and utilizing interactive elements, designers can lead visitors on a seamless journey that unfolds like a story.

Emotional Connection and Brand Identity:

Storytelling allows websites to create an emotional connection with their audience. By sharing authentic stories or testimonials that align with their brand identity, websites can establish trust and foster meaningful relationships. Incorporating personal anecdotes or real-life scenarios helps visitors relate to the content and strengthens the overall user experience.

Consistency in Messaging:

Consistency is crucial when using storytelling techniques in web design. From typography choices to color schemes and tone of voice, maintaining consistency across all elements ensures a cohesive narrative that resonates with users. It helps reinforce brand identity while delivering a seamless experience throughout the website.

Interactive Experiences:

Interactive elements are powerful tools for enhancing storytelling on websites. Engaging features such as quizzes, surveys, or interactive timelines encourage active participation from users while immersing them in the story being told. These interactive experiences not only entertain visitors but also provide valuable insights and foster a sense of connection.


In 2021, incorporating storytelling techniques into web design is more important than ever. By harnessing the power of visual storytelling, creating narrative-driven user journeys, establishing emotional connections, maintaining consistency, and incorporating interactive experiences, websites can elevate their design and engage users on a deeper level. As we navigate the digital landscape, embracing storytelling allows designers to create websites that not only inform and entertain but also leave a lasting impact on visitors.

Create clear navigation

When it comes to designing a website, one of the most crucial elements to consider is navigation. Clear and intuitive navigation is the backbone of a well-designed website, ensuring that visitors can easily find what they’re looking for and navigate through the site seamlessly.

In 2021, creating clear navigation has become more important than ever. With the increasing complexity of websites and the abundance of information available online, users have limited patience for confusing or convoluted navigation systems. They expect to find what they need quickly and effortlessly.

To achieve effective navigation, simplicity is key. Start by organizing your content into logical categories and subcategories. This helps users understand the structure of your website and locate specific information with ease. Use clear labels for navigation menus, avoiding jargon or ambiguous terms that may confuse visitors.

Consider incorporating a search bar prominently on your site to provide an additional means of finding content quickly. This feature can be especially useful for websites with extensive archives or e-commerce platforms with a wide range of products.

Another important aspect of clear navigation is consistency. Maintain a consistent layout and position for your main navigation elements across all pages of your website. Users should be able to rely on familiar patterns to navigate through different sections without feeling disoriented.

Visual cues such as highlighting the active page or section in the menu can also enhance clarity. This helps users understand where they are within the site’s structure and provides reassurance that they are on the right path.

Responsive design is essential in today’s mobile-driven world. Ensure that your navigation adapts seamlessly to different screen sizes, making it easy for mobile users to access all areas of your website without frustration.

Remember, creating clear navigation is not just about aesthetics; it directly impacts user experience and ultimately determines whether visitors stay on your site or leave in frustration. By prioritizing simplicity, organization, consistency, visual cues, and responsiveness in your website’s navigation design, you can create an enjoyable browsing experience that keeps users engaged and encourages them to explore further.

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit exceeded. Please complete the captcha once again.